The flower industry operates as a single chain: manufacturers grow flowers, suppliers obtain them, the flowers sold in shops or a wholesaler before consumers buy them in bunches or bouquets. This seems very simple, except for the people involved come from all over the world. Most products are in the flower industry is growing in Europe, South America, Africa and Asia, with the Netherlands than for the largest shopping center, and Germany, the most important import market.
Exports of cut flowers from the Netherlands to Germany are the main component of the international flower industry and a significant part of European trade and of itself for a large share of world trade. In the Americas, the States-Colombia, United supplier. Japan gets its supply of cut flowers from a more diverse, with New Zealand, Europe, Philippines and Taiwan is the most important call.
The Netherlands was the center of international trade in flowers since 1950. The secret of its position in the industry of a trading system that facilitates the efficient delivery of flowers around the world. The flowers are from manufacturers in South America, Australia, Africa and Asia gathered at the Aalsmeer flower auction, imported the largest market for buying and selling flowers. This allows for the floral industry, the problem of wholesalers in a position to directly from flower countries overcome.
On the supply side is the flower industry by a few large players that dominate a group of companies affiliated with their own specialization and export markets flowers delivery to Hong Kong. A group of Dutch flowers is the largest provider of flowers in the world, with companies in Western Europe and Africa. Other major players in the European market is the group Zurel with a turnover of over $ 150,000,000.Both the Dutch team colors and Zurel Group has three divisions, import, wholesale and retail work.
The main advantages of these groups are quite clear flowers delivery Hong Kong, the leadership because of its sub-companies the process of production and distribution throughout the year. They also give discounts on purchases through the flower-marketing strategies, how to save a flower deals, flower coupons and other customer-centric proposals, money for the client and allow him to buy large quantities of flowers.
In addition to flowers, flower companies send flowers to Hong Kong also exports accessories like the leaves (filler for bouquet), foam flower, bouquet materials, artificial leaves, vases and ribbons. Other important accessories purchased packaging equipment for the transfer of fresh, perishable flowers. These include carpets of flowers, leaves, flowers and ice packs. One of the largest suppliers of accessories for flowers in Europe is a member of the Dutch Flower Group International called cold and fresh
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